Yokohama, a Japanese brand established in 1917, is widely respected for delivering precision-engineered tires with sporty performance and environmental innovation. Known for lines like the ADVAN, Avid, and Geolandar, Yokohama tires cater to a wide range of vehicles, including passenger cars, SUVs, and crossovers. Yokohama’s strengths lie in responsive handling, wet grip, and quiet, comfortable rides, making them a popular choice for both city and performance driving.